About me
I’m Anzaar Rana, a growth strategist and performance marketing enthusiast with over 13 years of experience building acquisition engines that scale.
I’ve helped brands across industries, from global tech and telecom giants to fast-moving consumer apps, unlock measurable growth through data, creative, and experimentation. My work combines analytical depth with hands-on execution, whether it’s managing a $200M+ budget, building a team from scratch, or leading expansion into new markets.
During my time at Google, I led global growth and performance marketing for Waze, transforming how the brand approached paid media, measurement, and creative optimization. Before that, I managed search and performance strategy for clients like HP, GoPro, Apple, Sonos, and Verizon. Earlier in my career, I built Yes Bank’s digital marketing foundation in India, leading website transformation and doubling acquisition efficiency.
What drives me is simple: helping companies grow faster, smarter, and with purpose. I partner with founders, CMOs, and marketing teams to uncover scalable opportunities, fix inefficiencies, and design strategies that deliver real business impact.
What I do
Growth Strategy & Advisory
Develop and execute global go-to-market strategies that drive acquisition, retention, and long-term brand growth.
Performance Marketing Leadership
Rebuild and optimize paid media across Google Ads, Meta, Apple Search Ads, and emerging channels to maximize ROI and efficiency.
Measurement, Attribution & Experimentation
Design experimentation frameworks, define attribution models, and build dashboards that make performance measurable and actionable.
App Store & Search Engine Optimization
Optimize your digital footprint to drive incremental conversions, installs, and engagement across web and app ecosystems.
Creative Strategy & Testing
Combine data and storytelling to identify the messages and formats that move the needle.
Some of the brands I’ve partnered with
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Impact
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Drove 10%+ of Waze’s global new user growth through data-led marketing and growth initiatives.
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Built and scaled measurement and attribution frameworks adopted across 20+ international markets.
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Established Waze’s global ASO foundation, delivering 150K+ incremental installs per month.
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Increased Waze “SuperUser” growth by 10% through innovative creative and audience strategies.
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Directed $200M+ in annual ad investments across leading tech, telecom, and consumer brands.
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Led Google Marketing Stack integration during the T-Mobile and Sprint merger, streamlining performance tracking across channels.
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Awarded Google's Telecom Innovation Award for omni-channel bidding excellence with T-Mobile,
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Enhanced digital performance for Yes Bank, increasing lead generation by 15%.
Skills
User Acquisition | Performance Marketing | Ad Tech
Go-to-Market Strategy | Media Planning | Measurement & Attribution
Partnership Management | Consultative Sales | Negotiation
Thought Leadership | Critical Thinking
