Anzaar Rana

Growth Architect

I am a data-driven global growth strategist with a track record of accelerating user acquisition and expanding market reach. With over 13 years of experience at Google and beyond, I have consistently delivered measurable business impact by leveraging deep expertise in performance marketing, media strategy, and ad tech.

Currently leading global growth initiatives at Waze, I spearhead strategic partnerships and empower high-performing teams to navigate complex challenges and achieve ambitious growth targets.

My work

Head of Growth Marketing (Waze) at Google
New York City

AUGUST 2023 - PRESENT

Accelerating User Growth: Driving 10%+ of Waze's total new user growth through strategic acquisition initiatives, directly helping surpass MAU targets. Leading campaign management, analytics, and data science teams to execute high-impact campaigns across Google Ads, Apple Search Ads, app stores, and social channels.
Leading Global Growth Strategy: Directing global user growth, performance media, experimentation, measurement, and creative strategies, driving strategic acquisition initiatives aligned with business goals.
Pioneering App Store Optimization (ASO): Established Waze’s ASO foundation, resulting in an estimated 150k incremental monthly installs, contributing to long-term growth objectives.
Enhancing User Quality: Boosted “SuperUser” growth (Waze users with 3+ drives within 7 days of onboarding) by 5% through targeted testing, maintaining cost-per-driver and optimizing budget control.
Building Strong Partnerships: Onboarded marketing stack partners and negotiated critical contracts and pricing, while ensuring always-on operations. Strategically managing and cultivating relationships, ensuring partners’ efforts align with Waze's overall goals, and for shared success.
Developed iOS Expansion Strategy: Authored and implemented Waze’s iOS growth, media, and measurement strategies.

Performance Marketing Lead (Waze) at Google
New York City

MARCH 2022 - AUGUST 2023

Transformed Paid Media at Waze: Drove 10% of new user growth by transforming Waze’s paid media strategy, planning, buying, and optimization.
Strategic Leadership: Partnered with executive leadership to align media initiatives with user growth, engagement, retention, and profitability goals.
Expanded Global Reach: Launched paid media in 14 new markets, establishing measurement and attribution frameworks, and implementing new channel testing.

Principal Account Manager (SA360) at Google
San Francisco

MAY 2019 - MARCH 2022

Owned Revenue Goals and Opportunities: Led C-level engagements with strategic advertisers, applying deep expertise in performance marketing and Search Ads 360 to secure business.
Managed Large-Scale Budgets: Developed and executed search marketing strategies for top tech and telecom clients (HP, Intel, Apple, Verizon etc.), managing a $200M+ annual spend.
Led Strategic Mergers Strategy: Served as Google’s strategic search marketing lead during the T-Mobile and Sprint merger, ensuring seamless transition and exceeding performance goals.

Senior Account Strategist (Google Ads) at Google
Hyderabad, India

MARCH 2016 - MAY 2019

Developed Strategic Initiatives: Built and led strategic Google Ads initiatives for large UK-based businesses, driving performance across search, display, and video campaigns.
Managed Diverse Portfolios: Managed advertising portfolios in high-growth verticals, collaborating with clients such as Uber, Carwow, Volkswagen, and L'Oréal.

Digital Marketing Manager at Yes Bank
Mumbai, India

MAY 2013 - MARCH 2016

Drove Digital Strategy: Orchestrated Yes Bank’s digital marketing strategy across owned and operated channels, exceeding user growth and efficiency targets while managing a INR 100M+ budget.
Enhanced Website Performance: Led the redesign of yesbank.in, improving site speed by 30%, engagement by 10%, and lead generation by 5%.

Skills

Performance Marketing | Ad Tech | Media Planning

Anzaar Rana

Growth Architect

My work

Head of Growth Marketing (Waze) at Google
New York City

AUGUST 2023 - PRESENT

Leading Global Growth Strategy: Directing global user growth, performance media, experimentation, measurement, and creative strategies, driving strategic acquisition initiatives aligned with business goals.

Pioneering App Store Optimization (ASO): Established Waze’s ASO foundation, resulting in an estimated 150k incremental monthly installs, contributing to long-term growth objectives.

Enhancing User Quality: Boosted “SuperUser” growth (Waze users with 3+ drives within 7 days of onboarding) by 5% through targeted testing, maintaining cost-per-driver and optimizing budget control.

Building Strong Partnerships: Onboarded marketing stack partners and negotiated critical contracts and pricing, while ensuring always-on operations. Strategically managing and cultivating relationships, ensuring partners’ efforts align with Waze's overall goals, and for shared success.

Developed iOS Expansion Strategy: Authored and implemented Waze’s iOS growth, media, and measurement strategies.

Performance Marketing Lead (Waze) at Google
New York City

MARCH 2022 - AUGUST 2023

Transformed Paid Media at Waze: Drove 10% of new user growth by transforming Waze’s paid media strategy, planning, buying, and optimization.

Strategic Leadership: Partnered with executive leadership to align media initiatives with user growth, engagement, retention, and profitability goals.

Expanded Global Reach: Launched paid media in 14 new markets, establishing measurement and attribution frameworks, and implementing new channel testing.

Principal Account Manager (SA360) at Google
San Francisco

MAY 2019 - MARCH 2022

Owned Revenue Goals and Opportunities: Led C-level engagements with strategic advertisers, applying deep expertise in performance marketing and Search Ads 360 to secure business.

Managed Large-Scale Budgets: Developed and executed search marketing strategies for top tech and telecom clients (HP, Intel, Apple, Verizon etc.), managing a $200M+ annual spend.

Led Strategic Mergers Strategy: Served as Google’s strategic search marketing lead during the T-Mobile and Sprint merger, ensuring seamless transition and exceeding performance goals.

Senior Account Strategist (Google Ads) at Google
Hyderabad, India

MARCH 2016 - MAY 2019

Developed Strategic Initiatives: Built and led strategic Google Ads initiatives for large UK-based businesses, driving performance across search, display, and video campaigns.

Managed Diverse Portfolios: Managed advertising portfolios in high-growth verticals, collaborating with clients such as Uber, Carwow, Volkswagen, and L'Oréal.

Digital Marketing Manager at Yes Bank
Mumbai, India

MAY 2013 - MARCH 2016

Drove Digital Strategy: Orchestrated Yes Bank’s digital marketing strategy across owned and operated channels, exceeding user growth and efficiency targets while managing a INR 100M+ budget.

Enhanced Website Performance: Led the redesign of yesbank.in, improving site speed by 30%, engagement by 10%, and lead generation by 5%.

Skills

Some brands I've worked with

Get in touch

© 2025 by Anzaar Rana

Anzaar Rana

Growth Architect

My work

Head of Growth Marketing (Waze) at Google New York City

AUGUST 2023 - PRESENT​

Leading Global Growth Strategy: Directing global user growth, performance media, experimentation, measurement, and creative strategies, driving strategic acquisition initiatives aligned with business goals.

Pioneering App Store Optimization (ASO): Established Waze’s ASO foundation, resulting in an estimated 150k incremental monthly installs, contributing to long-term growth objectives.

Enhancing User Quality: Boosted “SuperUser” growth (Waze users with 3+ drives within 7 days of onboarding) by 5% through targeted testing, maintaining cost-per-driver and optimizing budget control.

Building Strong Partnerships: Onboarded marketing stack partners and negotiated critical contracts and pricing, while ensuring always-on operations. Strategically managing and cultivating relationships, ensuring partners’ efforts align with Waze's overall goals, and for shared success.

Developed iOS Expansion Strategy: Authored and implemented Waze’s iOS growth, media, and measurement strategies.

Performance Marketing Lead (Waze) at Google New York City

MARCH 2022 - AUGUST 2023 ​​

Transformed Paid Media at Waze: Drove 10% of new user growth by transforming Waze’s paid media strategy, planning, buying, and optimization.

Strategic Leadership: Partnered with executive leadership to align media initiatives with user growth, engagement, retention, and profitability goals.

Expanded Global Reach: Launched paid media in 14 new markets, establishing measurement and attribution frameworks, and implementing new channel testing.

Principal Account Manager (SA360) at Google San Francisco

MAY 2019 - MARCH 2022​ ​

Owned Revenue Goals and Opportunities: Led C-level engagements with strategic advertisers, applying deep expertise in performance marketing and Search Ads 360 to secure business.

Managed Large-Scale Budgets: Developed and executed search marketing strategies for top tech and telecom clients (HP, Intel, Apple, Verizon etc.), managing a $200M+ annual spend.

Led Strategic Mergers Strategy: Served as Google’s strategic search marketing lead during the T-Mobile and Sprint merger, ensuring seamless transition and exceeding performance goals.

Senior Account Strategist (Google Ads) at Google Hyderabad, India

MARCH 2016 - MAY 2019

Developed Strategic Initiatives: Built and led strategic Google Ads initiatives for large UK-based businesses, driving performance across search, display, and video campaigns.

Managed Diverse Portfolios: Managed advertising portfolios in high-growth verticals, collaborating with clients such as Uber, Carwow, Volkswagen, and L'Oréal.

Digital Marketing Manager at Yes Bank Mumbai, India

MAY 2013 - MARCH 2016

Drove Digital Strategy: Orchestrated Yes Bank’s digital marketing strategy across owned and operated channels, exceeding user growth and efficiency targets while managing a INR 100M+ budget.

Enhanced Website Performance: Led the redesign of yesbank.in, improving site speed by 30%, engagement by 10%, and lead generation by 5%.

Skills

Some brands I've worked with

Get in touch

© 2025 by Anzaar Rana

Head of Growth Marketing (Waze) at Google
New York City

AUGUST 2023 - PRESENT

Performance Marketing Lead (Waze) at Google
New York City

MARCH 2022 - AUGUST 2023

Principal Account Manager (SA360) at Google
San Francisco

MAY 2019 - MARCH 2022

Senior Account Strategist (Google Ads) at Google
Hyderabad, India

Digital Marketing Manager at Yes Bank
Mumbai, India